I write to shift the energy of your organization.
Every company is run by humans, and yet those humans tend to get lost in the shuffle of maintaining some perfect, corporate image or the rote mechanics of day-to-day operations that tend to strip all of us of our luster. Too often we operate using externally motivated frameworks (i.e. we imagine what customers want to hear, or what we think we “should” do). There is a better way.
By changing the impetus of our writing from meeting goals and preconceived standards to communicating honestly and authentically, it is possible to share from a place of greater integrity. I facilitate these creative integrity checks for my clients. I also work as a guest contributor: I write about business from a relational perspective. We are all feeling individuals driven by both unique and universal needs and desires. I enjoy writing about the intersection of business and emotionality.
When I'm not analyzing human and organizational behavior, I’m reading another psychology book or deeply contemplating the universe during the countdown to the next episode on Netflix.
Ask about hiring me as a guest contributor or to revamp your marketing copy.
“Rachel took great care to gather my voice and the message I want to share with my clients and subscribers and helped me craft my writing to be accessible to them all, both those technically-oriented and non-scientific as well.”
—Ghadi Tayeh, CEO of Topo-Terra Regenerative Design, LLC